Jan 22 The Challenge: Breaking into a Crowded Market Some brands find success by sticking to tradition—others, like Gorjana, create success by reinventing how an industry works. Founded in 2004 by husband-and-wife duo Gorjana and Jason Griffin Reidel, the brand began as a modest idea: to design beautiful, versatile jewelry that people could wear every day. But their journey wasn’t a straight path to success—it’s a story of resilience, pivots, and breaking the mold. When Gorjana started, the...